{"id":11288,"date":"2023-06-06T12:55:36","date_gmt":"2023-06-06T11:55:36","guid":{"rendered":"https:\/\/distribution.audio-technica.eu\/ce\/?p=11288"},"modified":"2025-01-06T12:56:37","modified_gmt":"2025-01-06T12:56:37","slug":"the-importance-of-music-and-a-great-sound-system-in-hospitality","status":"publish","type":"post","link":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/","title":{"rendered":"The importance of music and a great sound system in hospitality"},"content":{"rendered":"<p>Sound, like all the other senses, is a means of establishing an emotional bond with customers.<\/p>\n<p>In 1982, Milliman and colleagues conducted research in New York City to examine how music tempo influences buying behaviour. The study found that playing slow music resulted in customers spending more time in the store and a substantial increase (32 percent) in gross sales, as opposed to when fast music was played. By creating a comfortable ambiance that encourages customers to linger and make more purchases, mellow, down-tempo music generates more revenue.<\/p>\n<p>Music triggers a chain reaction within the human body, leading to physical and emotional effects, but it can also trigger strong memories. The first chord of a favourite song can transport a person to an earlier time and translate those emotions to the present. Spending time and budget on d\u00e9cor, furnishings and lighting is important, but many forget about the impact that a great sound-system and the right music can have on sales.<\/p>\n<p>Please read the full article on the Optimal Audio website:<br \/>\n<a href=\"https:\/\/optimal-audio.co.uk\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/\">https:\/\/optimal-audio.co.uk\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sound, like all the other senses, is a means of establishing an emotional bond with customers. In 1982, Milliman and colleagues conducted research in New York City to examine how music tempo influences buying behaviour. The study found that playing slow music resulted in customers spending more time in the store and a substantial increase [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":11289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1940],"tags":[],"class_list":["post-11288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimal-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The importance of music and a great sound system in hospitality - CE Audio-Technica Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of music and a great sound system in hospitality - CE Audio-Technica Distribution\" \/>\n<meta property=\"og:description\" content=\"Sound, like all the other senses, is a means of establishing an emotional bond with customers. In 1982, Milliman and colleagues conducted research in New York City to examine how music tempo influences buying behaviour. The study found that playing slow music resulted in customers spending more time in the store and a substantial increase [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/\" \/>\n<meta property=\"og:site_name\" content=\"CE Audio-Technica Distribution\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AudioTechnicaEU\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T11:55:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-06T12:56:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/distribution.audio-technica.eu\/app\/uploads\/sites\/11\/The-importance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lmora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AudioTechnicaUK\" \/>\n<meta name=\"twitter:site\" content=\"@AudioTechnicaUK\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lmora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/\"},\"author\":{\"name\":\"lmora\",\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/#\/schema\/person\/7433c8ff5c759f5225677e199dc3d175\"},\"headline\":\"The importance of music and a great sound system in hospitality\",\"datePublished\":\"2023-06-06T11:55:36+00:00\",\"dateModified\":\"2025-01-06T12:56:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/\"},\"wordCount\":187,\"image\":{\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#primaryimage\"},\"thumbnailUrl\":\"\/app\/uploads\/sites\/11\/The-importance.jpg\",\"articleSection\":[\"Optimal Audio\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/\",\"url\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/\",\"name\":\"The importance of music and a great sound system in hospitality - CE Audio-Technica Distribution\",\"isPartOf\":{\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#primaryimage\"},\"thumbnailUrl\":\"\/app\/uploads\/sites\/11\/The-importance.jpg\",\"datePublished\":\"2023-06-06T11:55:36+00:00\",\"dateModified\":\"2025-01-06T12:56:37+00:00\",\"author\":{\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/#\/schema\/person\/7433c8ff5c759f5225677e199dc3d175\"},\"breadcrumb\":{\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#primaryimage\",\"url\":\"\/app\/uploads\/sites\/11\/The-importance.jpg\",\"contentUrl\":\"\/app\/uploads\/sites\/11\/The-importance.jpg\",\"width\":1300,\"height\":850},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/distribution.audio-technica.eu\/ce\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The importance of music and a great sound system in hospitality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/#website\",\"url\":\"https:\/\/distribution.audio-technica.eu\/ce\/\",\"name\":\"CE Audio-Technica Distribution\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/distribution.audio-technica.eu\/ce\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/distribution.audio-technica.eu\/ce\/#\/schema\/person\/7433c8ff5c759f5225677e199dc3d175\",\"name\":\"lmora\",\"url\":\"https:\/\/distribution.audio-technica.eu\/ce\/news\/author\/lmora\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The importance of music and a great sound system in hospitality - CE Audio-Technica Distribution","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/","og_locale":"en_GB","og_type":"article","og_title":"The importance of music and a great sound system in hospitality - CE Audio-Technica Distribution","og_description":"Sound, like all the other senses, is a means of establishing an emotional bond with customers. In 1982, Milliman and colleagues conducted research in New York City to examine how music tempo influences buying behaviour. The study found that playing slow music resulted in customers spending more time in the store and a substantial increase [&hellip;]","og_url":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/","og_site_name":"CE Audio-Technica Distribution","article_publisher":"https:\/\/www.facebook.com\/AudioTechnicaEU\/","article_published_time":"2023-06-06T11:55:36+00:00","article_modified_time":"2025-01-06T12:56:37+00:00","og_image":[{"width":1300,"height":850,"url":"https:\/\/distribution.audio-technica.eu\/app\/uploads\/sites\/11\/The-importance.jpg","type":"image\/jpeg"}],"author":"lmora","twitter_card":"summary_large_image","twitter_creator":"@AudioTechnicaUK","twitter_site":"@AudioTechnicaUK","twitter_misc":{"Written by":"lmora","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#article","isPartOf":{"@id":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/"},"author":{"name":"lmora","@id":"https:\/\/distribution.audio-technica.eu\/ce\/#\/schema\/person\/7433c8ff5c759f5225677e199dc3d175"},"headline":"The importance of music and a great sound system in hospitality","datePublished":"2023-06-06T11:55:36+00:00","dateModified":"2025-01-06T12:56:37+00:00","mainEntityOfPage":{"@id":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/"},"wordCount":187,"image":{"@id":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#primaryimage"},"thumbnailUrl":"\/app\/uploads\/sites\/11\/The-importance.jpg","articleSection":["Optimal Audio"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/","url":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/","name":"The importance of music and a great sound system in hospitality - CE Audio-Technica Distribution","isPartOf":{"@id":"https:\/\/distribution.audio-technica.eu\/ce\/#website"},"primaryImageOfPage":{"@id":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#primaryimage"},"image":{"@id":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#primaryimage"},"thumbnailUrl":"\/app\/uploads\/sites\/11\/The-importance.jpg","datePublished":"2023-06-06T11:55:36+00:00","dateModified":"2025-01-06T12:56:37+00:00","author":{"@id":"https:\/\/distribution.audio-technica.eu\/ce\/#\/schema\/person\/7433c8ff5c759f5225677e199dc3d175"},"breadcrumb":{"@id":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#primaryimage","url":"\/app\/uploads\/sites\/11\/The-importance.jpg","contentUrl":"\/app\/uploads\/sites\/11\/The-importance.jpg","width":1300,"height":850},{"@type":"BreadcrumbList","@id":"https:\/\/distribution.audio-technica.eu\/ce\/news\/the-importance-of-music-and-a-great-sound-system-in-hospitality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/distribution.audio-technica.eu\/ce\/"},{"@type":"ListItem","position":2,"name":"The importance of music and a great sound system in hospitality"}]},{"@type":"WebSite","@id":"https:\/\/distribution.audio-technica.eu\/ce\/#website","url":"https:\/\/distribution.audio-technica.eu\/ce\/","name":"CE Audio-Technica Distribution","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/distribution.audio-technica.eu\/ce\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/distribution.audio-technica.eu\/ce\/#\/schema\/person\/7433c8ff5c759f5225677e199dc3d175","name":"lmora","url":"https:\/\/distribution.audio-technica.eu\/ce\/news\/author\/lmora\/"}]}},"_links":{"self":[{"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/posts\/11288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/comments?post=11288"}],"version-history":[{"count":1,"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/posts\/11288\/revisions"}],"predecessor-version":[{"id":11290,"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/posts\/11288\/revisions\/11290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/media\/11289"}],"wp:attachment":[{"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/media?parent=11288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/categories?post=11288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/distribution.audio-technica.eu\/ce\/wp-json\/wp\/v2\/tags?post=11288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}