{"id":11417,"date":"2024-08-06T11:51:35","date_gmt":"2024-08-06T10:51:35","guid":{"rendered":"https:\/\/distribution.audio-technica.eu\/ce\/?p=11417"},"modified":"2025-01-08T11:52:20","modified_gmt":"2025-01-08T11:52:20","slug":"partner-story-m-techs-fresh-approach-winning-their-game","status":"publish","type":"post","link":"https:\/\/distribution.audio-technica.eu\/ce\/news\/partner-story-m-techs-fresh-approach-winning-their-game\/","title":{"rendered":"Partner story: M-Tech&#8217;s fresh approach winning their game"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11418\" src=\"\/app\/uploads\/sites\/11\/Picture12-1.png\" alt=\"\" width=\"605\" height=\"242\" srcset=\"https:\/\/distribution.audio-technica.eu\/app\/uploads\/sites\/11\/Picture12-1.png 605w, https:\/\/distribution.audio-technica.eu\/app\/uploads\/sites\/11\/Picture12-1-300x120.png 300w, https:\/\/distribution.audio-technica.eu\/app\/uploads\/sites\/11\/Picture12-1-600x240.png 600w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/p>\n<p><strong>At the end of last year, a new company on the Serbian market came to life. Their goal was to offer, and fulfil high quality audio equipment demands on the market, with the focus on installed audio.<\/strong><\/p>\n<p>When we met them at the ISE trade show in Barcelona, they were introduced to the Optimal Audio brand. The range of amplifiers and speakers that Optimal Audio offers immediately captured the interest of the M-Tech installer team. We did not have to wait long for the first order. Their business philosophy demanded what Optimal Audio has to offer \u2013 High build quality equipment, modern and intuitive ease of use via web-based browser application and last but not the least \u2013 no compromise in audio quality.<\/p>\n<p>\u201c<em>When we are installing a system, it does not matter if it is a huge installation, like a hotel or a business centre, or just a small coffee shop, we want to offer them the same highest quality audio. Optimal audio allows us to do just that<\/em>.\u201d \u2013 said Mr. Zarko Ivic, the CEO of M-Tech.<\/p>\n<p>M-tech\u2019s first installation included the extremely popular\u00a0<a href=\"https:\/\/optimal-audio.co.uk\/products\/controllers\/zone\/zone-4p\/\">Zone4P<\/a>\u00a0&#8211; 4 zone audio controller with DSP, amplification and WebApp, along with the\u00a0<a href=\"https:\/\/optimal-audio.co.uk\/products\/controllers\/zonepad\/zonepad-4\/\">ZonePad4<\/a>\u00a0&#8211; Zone wall controller, and with 12 pieces of\u00a0<a href=\"https:\/\/optimal-audio.co.uk\/products\/loudspeakers\/up\/up-6O\/\">UP6O<\/a>\u00a0&#8211; Two-way passive, full range open back 6\u201d ceiling speakers. The system performed so well, beyond everybody\u2019s expectations, that they immediately put their trust in Optimal Audio as their first choice when it comes to installing small to medium sized audio systems.<\/p>\n<p>\u201c<em>Our customers were incredibly happy that they got a zone amplifier, which offers a web based controllable audio system, that can be accessed via the browser on any device on any platform. Also, the Zone 4P has all the capabilities of an extremely expensive digital mixing console as well as all the functions for complete system set up including EQ, routing, ducking, limiting and more. As an extra feature we were pleased to have presets and time of day routines. These things have put us in an exceptionally advantageous position against our competitors. M-tech\u2019s business will heavily rely on Optimal Audio in the future!\u00a0<\/em>\u201c<\/p>\n<p><a href=\"https:\/\/optimal-audio.co.uk\/support\/applications\/\"><strong>Check how Optimal Audio fits your portfolio!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the end of last year, a new company on the Serbian market came to life. Their goal was to offer, and fulfil high quality audio equipment demands on the market, with the focus on installed audio. When we met them at the ISE trade show in Barcelona, they were introduced to the Optimal Audio [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":11418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1925],"tags":[],"class_list":["post-11417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-williams-av"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Partner story: M-Tech&#039;s fresh approach winning their game - CE Audio-Technica Distribution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/distribution.audio-technica.eu\/ce\/news\/partner-story-m-techs-fresh-approach-winning-their-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partner story: M-Tech&#039;s fresh approach winning their game - CE Audio-Technica Distribution\" \/>\n<meta property=\"og:description\" content=\"At the end of last year, a new company on the Serbian market came to life. 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