It all started with a €99 mic…

Let’s dive into the story of Lazar Todoroff, professional photographer who uses an arsenal of Audio-Technica mics in his everyday jobs.

A lot of Audio-Technica success stories start with our iconic bestseller, the AT2020 studio mic. This story will be no different. Budapest based photographer, Lazar Todoroff is a well-known face of the Hungarian underground arts scene. He switched from a random portfolio of microphones to a full Audio-Technica setup for his work. He bought a lot of second hand microphones, sought promotions from retailers and slowly built an army of A-T mics worth thousands of EURs. Today he dives deep into why and how he uses our products every day.

A little spoiler: he is obsessed with the versatility of our AT875R mics.

VIDEO: https://www.youtube.com/watch?v=oIKl1mKcNpA