Barcelona, Spain – ISE 2025 proved to be a landmark event for Audio-Technica, drawing widespread interest in our ever-expanding range of commercial audio solutions. The buzz around our stand reflected a sharp uptick in engagement, with attendees eager to experience the next generation of professional audio technology. Our partners’ products—particularly Williams AV and Optimal Audio—also saw heightened demand, reinforcing our shared mission of delivering versatile, high-quality sound solutions.
Spotlight on Standouts
Among the array of innovations on display, the ATDM-1012 DAN smart mixer emerged as the unspoken champion of the show. Revered for its unmatched performance and versatility, it served as the cornerstone of multiple system configurations, earning its place as a true industry workhorse.
Also drawing strong attention was the ATND1061LK ceiling microphone, which impressed integrators and specifiers alike with its six highly configurable audio beams and the new LINK (LK) network protocol. This combination delivers a compelling price-to-performance ratio that’s hard to beat in today’s market.
When it came to large-scale wireless integration, the ESW series once again demonstrated its reliability, handling over 20 wireless channels with ease—ideal for complex, multi-room installations. Meanwhile, our trusted ATUC-50 and ATUC-IR discussion systems maintained their reputation for dependable, cost-effective performance, offering elegant solutions for conferencing needs where ease of installation and robust audio are non-negotiable.
Rounding out the product highlights was the newly launched System 20 PRO. This compact, half-rack digital wireless system offers four channels of clear, stable audio—positioning it as a bestseller in the making for AV professionals seeking compact power.
Integration at the Core
Tying it all together was the ATDM-1012 once again, the real backbone of many integrated setups demonstrated at the show. Its smart mixing capabilities proved essential for combining microphones, wireless systems, and conferencing tools into cohesive, intuitive solutions—further cementing Audio-Technica’s leadership in the smart audio space.
A Record-Breaking Event
ISE 2025 saw its own milestone achievements, with 85,351 unique visitors from 168 countries—a 15.5% increase from the previous year. Total event registrations hit 110,540, with 185,700 total visits recorded across the four-day show. The DACH region posted a 7% growth, while Central Europe likely saw even higher gains (though not fully measured), signaling renewed vigor in key markets and a strong return to pre-pandemic momentum.
Capturing the Moment
A professional video crew documented the action at our stand, capturing the energy, interaction, and excitement that characterized our presence throughout the week. From in-depth demos to enthusiastic conversations, the footage reflects not only the innovation on display but also the genuine enthusiasm of our visitors—both new and returning.
Thank you to everyone who visited us at ISE 2025. Your interest, feedback, and passion drive our commitment to innovation and excellence. We’re excited for what’s ahead—and look forward to continuing this journey together.
